That being said, ask yourself this. If you were an advertiser putting a lot of money out for an ad for a TV show that is coming out on Aug 15th. Wouldn't you want it to come out on a certain date, the date you were promised?
I would think if the BBC (or a gaming company) was planing on putting more ads in REDG, They would want to know when and where the books are being placed.
Also, if the advertisers where told, well, we had to push the ads back 3 or 4 months..... well I would think they would be pissed.
Someone knows when the free comics will start. just not us.
As to the convertibles, just one free book out pays them all. This is a big deal.