If I understand the PR, it appears Flavorman has perfected the "herbal infusion" (not weed) and things are on schedule and perhaps slightly ahead of schedule. The orders weren't suppose to come until the tastings. Looks like someone(s) is already interested and placed an order.
Nice catch.
Top Shelf Brands Featuring Besado Tequila, Will Begin Taking Orders at Special Release Party Tastings Prior to Summer Launch
We have previously announced that we believe we will sell our initial $1.3 MM worth of inventory quickly as we go to market based on the orders we are seeing.
Again, still don't see where it states they are going to run our first order. Perfect OUR "herbal infusion" process.
The orders were to precede the tastings from what I read.
What I see is, "We will leverage our relationship with Flavorman, to increase sales and awareness of our products as we execute our tactical and strategic business plan".
Sure sounds like a lot of opinion attached to statements made in a pinky forward looking PR.