this industry is very fragmented, i would be happy if they bought zodist, or atleast need to copy that model. i don't really like the ordering interface of the ivc or vpco website (although they are better than before), the vaporizer market is going to be where vpco can excel as big t is going to move into the e-cig market. we need to be the ones selling the fuel.
we wont get that far if we are counting on one-off ordering online. subscription makes it recurring revenue. i think they were expecting online sales to be banned if you read the last shareholder letter, so maybe in catch up mode.
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