Tob. You cannot say for sure. It says straight forward
'
The Company intends to fund operations through equity and debt financing arrangements, which may be insufficient to fund its capital expenditures, working capital and other cash requirements for the year ending July 31, 2014.
'
So yeah any use of those extra billion shares CAN be used to dilute the OS.
Paying anyone , celebrity or not, with shares is dilution. Can u explain this otherwise?