Replies to post #64746 on NeoMedia Technologies, Inc (NEOM)

[state780]

Pull/push: I believe he's talking about the difference between a consumer asking for information and a company flooding you with it. The first is pull, the latter push. Pull is the future--pull, if I understand all of this, is Neomedia. Pull is Paperclick; pull is aiming your cell phone camera at a bar code or ad or product in a store and finding out something about it on YOUR schedule (at which point companies can provide coupons, offers, try to establish relationship, etc.) Push is unsolicited telemarketers--which turned so many people off they had to pass a law the restrict it. Push is the text-message ads I didn't ask for and started receiving one week after I got a cell phone capable of it. My response? Shut off text messaging.

It's all about individual choice and control these days, from blogs to marketing.

[Saint Andrew]

By "Pushing", the mobile company sent messages over the Chinese New Year Period to 300,000 people without their permission.

Every person who received a message was charged $1 on their phone bill.

Every major telco partner severed ties and their liscence was suspensed by the regulating authorities.

Though it was claimed to be an 'accident', within 36 hours, a multi million dollar public company was effectively out of business and all of their clients who relied on their platform (I for one) was left stranded.

SA.