Replies to post #126258 on FrankSpeech Network Inc (FSBN)

[DonsHub]

Whiz, you're right, Wick is where I got most of my leads on DD. Thanks again, Wick.

[oneinamillion]

Best Buy and Netflix Offer Co-Branded Online DVD Movie Rental Service-2001

This article is best part because it describes exactly NFLX at the start with BBY. It is the exact path that we can follow. We will have AAFES shortly(beta testing) and then there are rumors like Target.




Cross-Channel, Joint-Marketing Alliance Makes Purchasing and Renting DVDs Easier than Ever

MINNEAPOLIS, MN - September 11, 2001- Best Buy Co., Inc. (NYSE: BBY), the nation's number one specialty retailer of consumer electronics, personal computers, entertainment software and appliances, and Netflix (Netflix.com), the largest online DVD rental source, today announced a strategic marketing alliance designed to make the purchase and rental of DVD movies easy and accessible to consumers nationwide. As part of the agreement, Best Buy and Netflix have launched a co-branded DVD rental service that is accessible through BestBuy.com, SamGoody.com, MediaPlay.com, OnCue.com and Suncoast.com.

The alliance brings together two early pioneers of the DVD market: Best Buy, the first major retailer to devote a considerable in-store presence to support the DVD platform; and Netflix, which launched its innovative subscription service nearly two years ago and has quickly grown to become the Internet's largest DVD rental service with more than 300,000 active subscribers. Through Netflix, movie fans can rent as many DVDs as they like for $19.95 a month, with up to three movies out at a time. The movies are delivered via first class mail in a postage-paid return mailer and there are no late fees or no due dates.

Under the agreement, Best Buy has introduced a co-branded version of the online DVD rental service to its customers through its five online Web sites and will launch joint-marketing programs at the Company's 1,800-plus retail stores this fall. In turn, Netflix directs its customers interested in buying DVDs to Best Buy's Web sites to make their purchases.

"The agreement with Netflix is a key initiative that supports Best Buy's commitment to providing new entertainment solutions to meet customer needs," said Scott Young, vice president and general manager of Entertainment for BestBuy.com. "Adding a DVD rental subscription to our mix of entertainment products and services builds on Best Buy's leading position with entertainment customers today and prepares us for the future."

The alliance further positions Best Buy as a full-service movie destination, creates ongoing relationships with customers through a subscription model and strengthens Best Buy's market- leading position in entertainment and technology. In addition, the relationship will position Best Buy and Netflix for the potential addition of future digital service offerings such as Video-On-Demand.

"This relationship has considerable advantages for both parties," said Mitch Lowe, vice president of Strategic Alliances at Netflix. "For Netflix, the agreement provides a highly visible presence in more than 1,800 retail stores nationwide and exposure to consumers who visit Best Buy stores and Web sites. For Best Buy, the relationship provides a steady stream of consumers who want to buy DVDs and a tangible stake in the rapidly growing DVD rental market."

The co-branded DVD rental service is currently available online and will be promoted through Best Buy, Sam Goody, Media Play, On Cue and Suncoast brick and mortar stores this fall. Internet users can directly access the online DVD rental sites at www.netflix.com/bestbuy, www.netflix.com/samgoody, www.netflix.com/mediaplay, www.netflix.com/oncue, and www.netflix.com/suncoast.

Wick