Future potential of a company is a lot more important than what they are currently doing. I have owned stocks where the earnings were great but the future potential earnings wer not rosy so stock went down.I am very surprised by your post that you dont know that. Here read and learn http://www.irvalue.info/tools-en/fundamental-value-indicator/future-profit-potential
Fundamental Value Indicator® - Future Profit Potential The intrinsic ability of a company to generate future profit
The Future Profit Potential of a company is the intrinsic ability of the business to generate future profits. It is the basis of the entire investment.
Anyone who doesn’t consider a company’s profit potential just bobs around in the stock market like a rudderless ship and ends up on the rocks. Really systematically understanding the stock market is only possible if the Future Profit Potential of a company is considered.
The Future Profit Potential is updated daily based on the latest company data. It is included in the Price Increase Potential Screenings. It is also shown in the Fundamental Value Indicator®, which is part of the Company Reports.
The Future Profit Potential and the value of a company
The value of a company is determined by analyzing its historical results, current results and above all the potential that the company has to grow its profit in future years..
The greater the growth potential, the more a stock is worth paying for. The value of a stock increases proportionally with the earnings growth and especially with the expected earnings growth, which is in turn determined by the profit potential. Obviously an investor who bases his decisions on the profit potential of a company will achieve better results on the stock market because the businesses with the largest profit potential are logically those whose value will increase the fastest.
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