Why on earth would you start a nation wide marketing campaign for an expensive (health benefits aside) item with such elastic demand, in one of the most economically (publicly) ravished cities in the country?
Why not start somewhere with loads of disposable income, where people can afford to spend the extra money on the health food market that pleasant kids is supposedly targeting?
I mean no offense to the hard working people of detroit, and I know its painting a broad brush - but this is just another move that makes no sense IMO.
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