let's hope Intel, in a fit of paranoia, doesn't make the wrong mistake n spend too much contrary money painting lipstick on 40 million book reader chips.
Lol, it just so happened that your post was accompanied by a new pop-up Intel Inside ad for Dell tablets "with Intel Atom Inside". Little Dell logo, big Intel Inside branding.
No points for guessing who's paying for those "book-reader" ads, either directly or with "marketing subsidies".
It's gonna be fun watching the " tablets are crap posts competing with the "Intel tablets are great!" ones...