$MINE @Vitamin_Fizz @MinercoRes @PowerBrandsLLC Original 2011 Presentation. See, 9. MARKETING IN STAGES… and 11. Manufacturers Suggested Retail Price $1.29 - $1.99. Amazing how V.Fizz is following their original Marketing Plan. Like a check off list! One can now assume, what all the the Twitterverse knows about why all the top brass was in NYC? Checking off the final stuff on the list... 1. Owners/Founders Darin Ezra - CEO Power Brands Gary Smith - CEO – Big Red Dan Ginsberg - Former CEO - Red Bull NA Peter Strahm – CEO - PGS Management & Consulting 7. Nutritional advantage… Low Calorie VitaminFizz is sweetened with pure cane sugar & sucralose. This gives VitaminFizz a delicious flavor and less calories. Natural Flavors VitaminFizz is produced with all natural flavors to give it a real fruit flavor. Natural flavors are popular with consumers everywhere. B – Vitamins B-Vitamins are a popular and well known ingredient that is vital to a healthy body and mind. One can contains 50% RDA. Vitamin - C Vitamin-C protects supports a healthy immune system and your overall health. One can contains 50% of your daily vitamin-C. 8. BROAD APPEAL… 98% approval rating for taste, 89% approval rating for ingredients panel. Woman 43% Men 41% Children 16% Ages 1-99 9. MARKETING IN STAGES… · Consumer Sampling · Point-of-Sale Materials · Consumer Value Programs · Press Releases/PR · Social Network Websites · Online Marketing · Print Advertising · Event Sponsorship · TV Ads – Cable Television 10. Unlimited retail opportunity… Low MSRP makes VitaminFizz a fit for almost any retail environment. 11. Manufacturers Suggested Retail Price $1.29 - $1.99 Retailer Cost $0.90 ($21.60 / Case) Retailer Margin 30 – 55% Distributor Cost $0.45 ($10.80 / Case) Distributor Margin 50% 12. Manufacturer - Distributor Partnership Our unique system of working with our distribution partners is the cornerstone of our future success. We pass on 100% of our profit margin to our distributors to reinvest in their markets directly until we hit a target velocity. We believe over time this builds a strong, profitable brand. You will experience double margins, over 50% in most cases, and be in the position to allocate all of this cash flow to building sampling and promotional programs 100% dedicated to your own market. All of these programs have been expertly created by some of the countries leading beverage sales and marketing executives. On top of these effective programs you will be supported with key accounts executives allocated to your market and other local marketing programs. We look forward to discussing the finer point of our program with you and having you join this dynamic team of beverage specialists in creating a strong international brand. http://www.slideshare.net/PowerBrands/vitamin-fizz-introduction1
"Volume" and "Margin" on the Price Per Bottle is where we are headed Princster! Margin is key and based on Darin Ezra's comment in the CC, we've got MARGIN! One of the things from the conference call (there were so many...) that didn't get allot of air time was the "margin" comment mady by Darin. When you think about a company, all other things aside, it is the margin (profit) of their products or services that makes companies successful as we all know. If a company sold a product for $5 with a 2% margin, profit is .10. Sell a product for $1.00 (not sure what VitaminFIZZ retail price is yet) for example with a 30% margin, your profit is .30 per unit, a huge difference. Of course that was just an example, I don't know the margins on VitaminFIZZ, but Darin implies it is significant. I work for a large company with 1-2% low margin!
We could think that perhaps the VitaminFIZZ margin may be in line with another beverage company +/-. Here is Monster's!
From the CC note on MARGIN... VitaminFizz is a great tasting product that features a price point that’s attractive to any level of consumer and a MARGIN that affords you promotional flexibility, which is totally required in this day and age. So further, I think it can follow on the heels of the amazingly successful Sparkling Ice brand and the imposters who try to follow it.
That one comment Darin made on the margin, that one sentence is extremely powerful. It tells me IMO, there is a huge margin with VitaminFIZZ. While the total sales volume numbers are very important, profit is what will really drive the PPS north, grow Minerco and Level 5 exponentially and set the company up to start the buy-back IMO maybe as early as the 4th quarter.
For us and until we see the price per bottle advertised online or in the stores, it is easy to know the approximate price point. The price per bottle answer IMO lies with the competition, Sparkling Ice. Go to virtually any store if you haven't already and check out their prices. Most if not all carry Sparkling Ice.
There is an old slide show for VitaminFIZZ suggested retail price. That gives a fairly good indication of the price point. However that slide show is somewhat dated and your best source for the current day's price point IMO is the competition. VitaminFIZZ's main competitor is Sparkling Ice and we need to keep the price point competitive.
I've been doing some recon work since the conference call. After hearing about the VitaminFIZZ competition, I had to get to know the product. I have been drinking Sparkling Ice every day since the conference call trying different flavors! It is a very good product and it grows on you, well at least it has for me! This is outstanding news for VitaminFIZZ. According to our king of beverage creator Darrin Ezra, VitaminFIZZ has a better taste, ingredients, brand and packaging!
The beautiful thing here is we don't have to go out there and break open a new market. We go into this established market with a better product and I'm confident we will dominate this sector!
As Darin Ezra said in the Conference Call..... So vitamin water meets Coca-Cola; carbonated vitamin water to compete with Sparkling ICE, which is the fastest-growing beverage in the country at the moment.
Having gone through this recon exercise and drinking the competition, I am more confident now than ever that Level 5 / $MINE will be HUGE! VitaminFIZZ is going to be some SERIOUS competition for Sparkling Ice, not to mention Vitamin Water for those that also like the FIZZ!
My synopsis on the VitaminFIZZ brand. It was said that VitaminFIZZ "slides in between" water, sparkling water and the vitamin enhanced products. THE BRAND VitaminFIZZ IS A UNIQUE PRODUCT "BRAND" IN AND OF ITSELF. A hybrid brand sliding in between and spanning multiple other products markets. It leverages all the markets listed below from a brand and product perspective. I feel consumers will look at the VitaminFIZZ brand and think of all of those products they have tried below and will be drawn in by the implication and appeal of the brand and ultimately the product behind it! IMO, the unique VITAMINFIZZ hybrid "brand name" will blow away all of the markets listed below and begin to take the lead 1-2 years out if not sooner as saturation occurs!
I believe VitaminFIZZ is more unique than Sparkling Ice even though we will go head-to-head with that product. The "brand" slides in between and spans at least the "Brand" Markets below! Sparking Ice, does not by its brand imply the healthy factor of ""Vitamin""-"FIZZ".
1) Sparkling Water (brand does not imply vitamin based) 2) Sparkling Ice (brand does not imply vitamin based) 3) Vitamin Water (brand does not include the FIZZ) 4) The VitaminFIZZ market. IMO, although competing directly with Sparkling Ice, has an "explicit brand name" in and of itself, slides in between and spans across the products above.
I would not be this passionate about the product if I didn't have the knowledge that Darin Ezra has provided on VitaminFIZZ by proxy!
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