On this very thread, I suggested cortex do a low dose, focus factor, over the counter type supplement 8-9 years ago to fund trials or feed cash flow. Sounded ridiculous to most, but clearly had some merit if it was viable. They would have been well ahead of the massive surge of vitamin infused waters, coffees, energy drinks, etc. Could have been the leaders in something with a smidge of out-of-box thinking and effort from management. Never to late to enter the game I suppose, but they missed the boat in my opinion, unless they have groundbreaking results and a miraculous marketing campaign at that level.