Cost cutting? If they want to cut cost they could cut staff. No, that wouldn't work because they don't have a any staff. Maybe they could make cuts in manufacturing? No,the making of the products, labeling, bottling,and shipping is done at a company in another country other than Canada. Well maybe they could cut cost in advertising and TV ads? No, I don't think they do any tv ads and any advertising is already minimal. Come to think of it, cutting cost at WNBD might be harder than cutting cost for a homeless person.