Was just guessing. But 52 sounds right. It would be nice to see REAL statistics of how sales will go. Just average numbers across the board for new drinks with limited advertising. For the co. And any shareholder to assume 25k bottles will be sold may be extremely naive. It could be realistic to sell 1000 maybe while 24000 get dusty. Does anyone have a link/article relating to new liquors/sales and the success rate? Is it comparable to starting a restaurant, if so, we all know the numbers in that industry...not so high of a success rate. I see nothing on this board about the actual industry and a numbers breakdown for new products.... just sayin'