I'm not sure who you are replying to.
But if its me;
I am saying that Nanotech is not trying to create a piece of hardware to make it big (ger?) I believe their larger goal is to mass distribute their software development to the big players - Sony, LG, Samsung.
In order to do that they need some sort of evidence that their shit works. Hence, the NP-1.
Nuvola <- Household name most people will never even know what it means hopefully to be found in recognizable household names like Sony, LG, Samsung, ect.
NP-1 <- I believe is just a "prototype" to showcase what it can do.