Replies to post #76680 on Marani Brands Inc. (MRIB)

[Nikon1978]

Hi Rob,
The Marani Vodka 1L (Produced in Armenia) will be available only in our Los Angeles Region next Thursday. Please let me know if you have any other questions.

Costco Item # 897460

Have a good day,


Costco Wholesale
Wine, Spirits and Beer
P [phone]
@costco.com

[Dragon Master Steve]

Because 6 Costcos have now confirmed that Marani has arrived to Costco's distribution Center and that the store will be receiving the MARANI VODKA shortly! Call them yourself if you don't believe me!!!!!!MRIB!!!!

[Matthew Berg]

Of course the Costco deal is real. That said, anyone can do that deal with the right spiff and suitable slotting/promotional fee. I worked with a small specialty food company the last few years and the deal was easy. Pay them, give them full recourse stock for a dozen regional stores and set up a booth on Saturday morning. Our was actually very successful but the margins were destructive and lack of national branding just could merit a specialty product in a chain like Costco. That's the rub here. The only reason for Marani to do a deal with Costco is to create hype because there will never be sufficient sell through and the margins and terms Costco requires will smother them but I think they know that and as I said it's just a ruse to get a pop in the stock to generate a little more cash through insider stock sales. One other thing in relation to branding... do you really think the average Costco shopper is part of the MoneyTV audience? There's a total disconnect there. It all points to nothing more than an amateur stock promotion.