Neither. Moving in the right direction but a long way to go and a lot if IFs. If the prep kitchen actually gets off the ground, which seems likely, I think we can expect something around a 20-30% increase. If the product finds its way to the shelves if a nationwide chain, and that's a BIIIIIG if, then were talking to da moon type movement, but that wouldn't be until end of year AT THE SOONEST, and more likely end of 2015 if at all.
Good news is these guys seem to be making a genuine effort to build something and not just keep printing shares for no reason. They do print shares, but for reasonable purposes IMO.
All completely my opinion, if course.