I agree Thrill, if they came out and said we are talking to three entities, you run the risk of ticking them off and having all of them walk out the door mumbling something to the effect of, "Are we stupid, they think they can run the price up on us!"
Lets take a look at Dr. Dre, he apparently agrees to sell Beats for 3.2 billion, then he goes on a drunken tirade claiming he will be the first billionaire of his genre that gets posted online, Apple gets PO'd and next thing you know, they only end up paying 3 billion, one little thing cost 200 million...