$BBDA - Company executives are confident that creative licensing launched with the flagship brand, Cheech and Chong’s Nice Dreams Relaxation Ice Cream, will impact RSI similarly to Ben & Jerry’s of Relaxation Frozen Treats. Ben & Jerry’s is at $132 million in annual sales as of April 4, 2012, according to StatisticBrain.com. Likewise, the brand lends itself well to consumers interested in the multi-billion dollar Cannabis and Medical Marijuana markets. “Prospective buyers have already proclaimed this as a brilliant play in an ever-growing sector,” adds Weber. “I’m sanguine with the opportunity this provides us as a top contender in global markets in taking BeBevCo and its subsidiaries to the next level.