You can say what you want, imo based on 90% of bw's pr's. This ice cream deal will be a phantom just like EVERYTHING else.
It's all a ploy to sell stock. We might see the ice cream in a few stores briefly. Weber will send his henchmen out to take a few photos and post on Facebook. As the months go on we will never here about it again. All to sucker people into buying more shares.