Personally, i think AirTrona's biggest flaw is that they have a business plan that just doesn't work. I completely get what they are wanting long term, being that they want to be a corporation that has many franchisees that still purchase their equipment from. In a startup or small business like this, the corporation should strategically place offices or districts in major cities and begin building cash flow as a corporation through these offices. Yes, they would have to hire a district manager of sorts to run the affairs of each office in the major city but they would also be open to making sure that their office is staffed properly and get sales or accounts. After establishing this, the public will be more aware of the name and who they are and then the corporation could choose to sell any offices to anyone looking to own their franchise. Yes, i twill take alot of start up but it's a whole lot better than what they are doing now.
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