The CEO didn't need to spend a whole lot of money on the ad campaign as much as some board members believe. The company advertised through www.televisionadgroup.com which helps local businesses advertise with a small budget. "If a small Budget is a big factor for you our advertising agency may be of help. With as little as $2,500 we can build you a campaign with national TV spots or Local spots that will be effective in getting you positive responses for your advertising efforts." Check the website out, you will find the thedirectory commercial on the homepage!