A penny stock paid promotion is always used to gain an artificial buying interest so the company can dump shares... Common knowledge in pinks...
So... yes, paid promotions are BAD BUSINESS
FYI- Companies paying for stock promotions ARE NEVER SHOWING SIGNS OF SUCCESS as they ARE SHOWING SIGNS OF BEING BROKE.
Most companies advertise their business and promote it. Why wouldn't CBIS let people know what they are working on, what they are accomplishing, and what direction they are headed? That's not a negative at all it is a sign of success.