Completely agree with you. I believe I worded it wrong and implied you only buy one vaporizer and that is it. I should have said the vaporizers and eliquids resemble the relationship between cars and gas. You spend more money on a quality car it should last longer. If you care for it it will last longer but when you start spending to much to keep it maintained and repaired you move one. The constant is you will always spend more on gas than the car (with exceptions to very luxurious cars). Same goes for vaporizers and e-liquids. Buy a better quality product it will last longer but the money is most definitely spent on e-liquids and that is where the real money is at. The life cycle of this relationship is just much much shorter than that of the car and gas.
I can say after working with the company they are trying to get aggressive on their pricing but not as much as they should. They need to perhaps focus on better promotions to push the product. Perhaps introductory pricing for larger accounts to help promote the brand through the accounts larger customer base. Perhaps focusing on reducing some of the products that just suck. Being firm with competitors that ripping off their TM and other images. Perhaps buy their competitors product right off the shelf and trash it. All points I discuss with them on a regular basis.
What we should be focusing on as well as the company is re-orders to evaluate the sales growth. Right now the sales are small enough that a couple large chain accounts place an initial order and the revenues and GM become skewed. We need to care about the reorders for long term viability and success. Initial orders will just be gravy. Reorder figures are the same store sales figures we use to evaluate restaurants and retail outlets.
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