I agree it's naivete rather than purposeful obfuscation. I will be trying to set up a call with Harrell in a week or two (not sure if I'll actually be able to get him because I live overseas and the time zones are difficult) and I'll be asking him about the plan to improve legal disclosure side. I think the market is discounting this right now.
This is still one of the the strongest business models I have ever seen.