Lets say I have a widget company, you have a widget parts company.
You want to unload a crate of widget parts but I'm one of the only widget companies that actually has a real business plan. So you and I meet and we make a deal that will work out for both companies.
The only thing I could offer you is a promise that when the time comes, I will make it worth your while. So I use the only tools in my belt.
Now you've waited for your reward for fronting me the resources, so that I may complete production of my widget.
Now we have both done the math. So we make the deal, forging upward both our businesses go , one feeding from the other. Were both golden. Onward to the next point in our individual business plans.
Make sense ?
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