Well the good news is the gross margin is healthy and it seems also that they are working on controlling overhead cost. In that regard we can't really blame the company. The deal with Martha Stewart looked like it could bring in piles of cash, so it looked like the right thing to do. The story around Bikini Ready is fantastic and well presented...
The problem is indeed that sales figures are low and have even been declining in what should have been their best quarter. So NRTI will have to make a tough choice: growing at a slower pace than expected and burning money along the way or putting in even more overhead cost in an attempt to accelerate sales.
I wish they would inform shareholders more about the choices they're making. Then they would really stand out in this OTC market.
For me, the fact that executives had been rewarding themselves with bonusses in the beginning of the year already , had given me the wrong impression that things were going really well. I really think they should come with some clear message now about their strategy. Otherwise NRTI will imo be an unhealthy snack for gamblers soon.
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