Some choose to short on the basis of a failing technology, among other specific topics of justification...
Others, choose to short on the basis of just plain moral corruption, sort of battering the the public image of another to gain from the failure of others to see through the bull...
Profiting on the failures of another, or business, just seem morally corrupt... in my opinion, there are better avenues to seek and profit from.
Roll em out...
Note: a tie to GE
Note ADT has just made a 50 million dollar investment into Life 360 and see if you too can make the link to apple...