Hi Duke,
You never sell, all you’re doing is introducing the people to an opportunity to possibly change their current financial status some. It’s their decision to invest totally. After they investigate the info provided or the direction you pointed them to, all actions after that are in their hands. Now presenting the info that you provide with exuberance/enthusiasm doesn’t hurt in getting their interest peaked. Most, about 80% - 90% won’t act on any of the info that you provide, they are not that venturous or willing to invest in a speculative unknown company. Those with foresight and with a little margin to play with in their finances will take the risk to rewards challenge more seriously and dabble with a few shares. Everyone wants to be in the next Microsoft, Dell, hot IPO that will run past their wildest imagination fantasies, but with those being few and far between most pass on the opportunity, and with good reason, so many hyped stocks and next earth shattering revolutionary products just fizzle. Remember the promotional push the Segway had as the next transportation wonder, fizzle. So the only advice I will give you for family and friends is be honest with what you know about the company, product they are developing and potential applications associated with their product. You can lead a horse to water but you can’t make him drink.
Bill