droneputt: it is a confirmation that the purchase has been implemented and working better than expected. "Cyber Tracker has exceeded our expectations in terms of its functionality and performance and began working perfectly upon installation," said Patrick Rentrop, of Rentrop Tugs, Inc.
Today’s PR is more than “just a confirmation of old news”…not only does it show complete follow-through on purchase, delivery and installation but it shows continued interest for purchases to complete the rest of their company’s activities. Possibly even more important is that it also validates the video functionality, an option not found often in tracking devices.
You might call it fluff and I understand your point of view that it is “just an update and will do nothing for the share price” but it DOES mean something to the investment world. From it, I conclude that the first PR mentioning Rentrop was NOT fluff, and today’s news continues to solidify that H.I.S.S. is a legitimate company w/a needed product.