A few distinctives to keep in mind...bricks and mortar is indisputable! sales indisputable! Loyal fan base indisputable!
I would add a 4th but still too early; penny ante players suffer from PR diarrhea. Other than the marshmallow piece last week (I almost dumped my shares when I saw it) about some vague sales test in Mexico, we have received some solid information. Not a ton but until fins are released not looking for a lot.
IMHO, these three distinctive put them miles ahead of the vast majority of penny plays. The gamble moving forward is on the strength and wisdom of the leadership team. Can they avoid the trap of letting the churning of shares be their primary source of income, in which case forget about it!
Until IR is done and our as yet to be named business entity company is done converting shares into enough cash to tide them over, I think we will continue to see this narrow trading range.
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