Without putting it in the same words this is what I have been preaching for a while with them. Yes a pop can happen and you have to be ready to react to it. There will be hype in the sweetener vertical just like the cannabis movement and they will not go on forever. We will have a nice ride over the next few months. June will be the month... If not sooner. So glad this documentary was produced. Wasn't even expecting it to be honest.