heimie,,you are doing absolutely the right thing,,IF YOU HAVE GOT EXTRA CASH TO SPEND...and spend. your faith that SEEK will eventually be a great success is all well and fine. i on the otherhand,,,bought my millions at a much much higher price and i do not have gobbs of money to keep buying as it constantly falls down down down. the RULE is,,,sell if you get into a 10& loss situation....period. that means i should of sold...at 25....get it?......its friggin at 15 now...i could of had soooo many more shares. so imo..this really is headed for the 10-8 area. which means,,twice as many shares down there if i sell now and rebuy. that makes perfect sense to me.