Even though many won't agree with me, most of this mess is the CEO's fault for opening his mouth with things like "I'll be sending weekly newsletters" and "We'll probably won't go a week without updates" etc. These things are not necessary because they won't cause the PPS to rise and not doing them just makes people leave and hurt the PPS. Why does he have to say things he is not going to do!!?? He is not a good CEO for sure. I believe in Thedirectory.com and that's why I'm here but if someone else was in charge, we would be in a much better place than now. So yes, I do believe much of this mess was caused by the CEO's mouth.
IMO, as long as investors keep buying, averaging down etc does Scott really to address concerns in a timely manner?
IMO, Scott can keep at times deploying time buying tactics like scheduling CC's weeks, months in advance to keep investors interested and excited even while some previous deadlines where missed
He PR'ed the Call Center information when investors are still waiting for National Ad schedule he said was due in two week back in February 2014......now its May 2014
IMO when the Market gives a CEO a longer leash and they have a longer leash we probably end up with a situation like what is going on here