The business model is not based on fairness. It is based on controlled conflict.
Try to up your games, people.
You want a business model to up the game? Fine, I propose the creation of a Satanic cult, free to wander, creating a new IHUB dominion of dark mockery. Trampling the magic wands of the Mods at will. Almost sounds like an old Tom Cruise Legend movie already. You have all the elements: Good fairies (pumpers), clueless elves (pie eyed dreamers), evil goblins (bashers) trying to destroy the magic unicorn (CEO).
Actually the great Dark Lord Satan already has a devoted cult following. All that needs to be done is to make it formal on IHUB with omnipotent powers.
And what would be the ROI for IHUB? A measured injection of entropy into the controlled conflict. Page hits, revenues would soar. A happy evil ending for all.