I hear you, Mike stays off this site because he doesn't like stuff like that. I can think of one other time he tweeted then deleted what he wrote and it was spot on.
The way I am reading Twitter is that "they" (the popular kids) are hyping up news for tomorrow to pump it back up, which will naturally fall back to current level if that news doesn't come out... not sure what to think of some of the guys I am following. While irritating for some reason, they are just trying to earn a buck like everyone else here. Nature of this beast I suppose. It seems exhausting, besides bad for the psyche.
Company stated in CC that they are contracting through CAA for one of the top followed celebs online. Other than that nothing announced and won't be until they are ready for larger distribution roll out. They seem to know who it is but obviously won't say until it is launch time.
News 
Market Data 
Discover 
