The phrase "walk a mile in someone elses shoes" comes to mind. I think it is very naive to think that the leadership of this company is simplified to riding bikes, spending time with shareholders, or following iHub. I do two of those activities as a part of my daily routine, and I hope people don't think I am not a hard worker outside of those activities!?
NNVC folks could have ran this into the ground 8-1/2 years ago, fattened up the wallets, washed, rinsed, and repeated, with nary having had to deal with the headaches involved with animal testing, facilities, FDA, etc etc etc etc etc (JMHO)
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