He has no idea what he is doing with SEO on this website.
The key to SEO is LINKS to and from other sites. He barely has any. Hopefully more is coming with Phase II but the dumb thing is to not have these links off the bat.
I have an email from him before asking me how much I knew about SEO. I had a SEO company back before Adwords were created and this is a really poor job.
I dont think he has the $$ to hire experts as of yet. I did offer help I wish he would have taken it.