If you believe Wright and Sackler are heavily vested in a positive outcome and their interests are aligned with those of the shareholders - the financials will paint a different picture than the one I am and thus the shares are currently discounted. That is why you should be buying and buying aggressively if you have conviction. Those that win big are those that go against the grain and take risks when everyone else is headed in the opposite direction. If your DD leads you to believe this time is different - than now IS the time to buy for you.