It all depends on what they announce. However it is expected to have a reveal about the marijuana/THC venture probably partnering with Dixie Elixirs (and my guess is the CEO is going to be the guest). It will probably also announce a new rollout of product to new regions, and an update as to all of the new L5/Coffee Boost SKUs (products).
And since no one knows any of the news it is impossible for them to be built into the share price. That is why everyone is expecting a big jump in price due to this CC.
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