The number of dolls sold is, and will remain, a mystery. Much like the $500k cash infusion that was PR'd, but not disclosed in the most recent filings, and like the share buyback ("just because it hasn't happened yet, doesn't make it a lie") mentioned right before a 750 for 1 R/S. Or the Sophia (Obama 2012) Doll, the Thelma from Good Times Doll, or the remaining 3 Prettie Girlz, which are due by Christmas, then February, then March, but still aren't here.
The dolls weren't ordered by HEB, but rather consigned. In my opinion, of course. Much like the girls selling Girl Scout Cookies out front.