ripstone, There is no way to really price it except on intangibles..
Like SKU's, value guesstimate $10M each = $160M
I use another example of 1 bottle of each SKU SOLD daily in each of 47,000 known locations of Vitamin Fizz and LEVEL 5 via Avanzar.
This equates out to $546,215,200 Annualized Revenue..1 bottle:))
divide that by the Outstanding shares = .2532 + .0742 SKU TOTAL = .3274 PPS GROSS without PE..
Allow for costs of 50% =.1637 times 8.5 P.E. = $1.39/share value.