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newelong

04/24/14 3:09 PM

#16263 RE: newelong #16259

Regarding Adaptive Medias and comScore ...

Now, I know this ...

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=100896080

could be somewhat confusing do to all the color, but the red simply highlights those things that I deemed important with regards to the most up to date information we have about Adaptive Medias, and the green represents those things that I considered very important.

With that being said, I considered the following as being very important:

"In 2014, we are making a major push to penetrate the comScore top 1000 publisher accounts."

While being considered very important, I really had no idea how Adaptive would go about accomplishing that objective. However, I think I may have found a way that could possibly help in doing just that.

Remember this ...

Beanstock Media Leverages Adaptive Media's Proprietary Ad-Serving Platform to Power Mobile Business

[excerpts]

Beanstock Media operates a premium Publisher Trading Desk (PTD) and manages private ad exchanges for an exclusive set of high-quality publishers, supporting all forms of display advertising. Today's news comes on the heels of Adaptive's recent announcement highlighting the launch of its proprietary mobile ad-serving platform, Ember Mobile.

"We're able to monetize Beanstock's entire mobile supply through our premium demand stack," said Meghan O'Holleran, Adaptive Media's VP of Mobile. "Our platform also ensures we're providing optimization and higher CPMs and fill rates, filtering, and price floors."

"Adaptive Media has the technology and capability to ensure that our premium publishers have the right experience and maximum yield," said Jim Waltz, CEO of Beanstock Media. "They have become a perfect solution for our mobile team."

http://finance.yahoo.com/news/beanstock-media-leverages-adaptive-medias-114500986.html

The following is from Beanstock Media's website Home Page ...

"Unlike other players in the space, we aren’t tied to just exchanges. We work with all demand sources, managed and programmatic alike to guarantee our publishers the maximum yield on every single impression.

Beanstock Media represents over 400 quality publishers including several comScore top 50 sites exclusively, representing unique, hard-to-reach audiences in the USA and around the globe."

http://www.beanstockmedia.com/

Our partnership with Beanstock Media may very well turn out to be much more significant than I previously thought.

It's all just my humble opinion, of course.

ADTM