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03/10/06 8:27 AM

#5454 RE: micasey123 #5453

HKBV C.E.D. Entertainment Distribution Signs Eight76 Records for Distribution
Market Wire - March 10, 2006 6:53 AM (EDT)
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ORLANDO, FL -- (MARKET WIRE) -- Mar 10, 2006 -- Hat Trick Beverage (OTC: HKBV) subsidiary C.E.D. Entertainment Distribution, an independent distributor of Music, Video, Movies and DVD, announced yesterday that it has signed an exclusive distribution deal with Eight76 Records with the release of Reggae artists from Jamaica.

C.E.D. Entertainment President/CEO Steve Lane states, "I'm pleased to have signed Eight76 Records, as they steadily have records charting."

The first release will be "Retrorespeck," a compilation CD of various artists from Jamaica Including Marcia Griffiths, Chrisinti and Yahbreeze, just to name a few. The growing catalog includes the latest sounds from Marcia Griffiths, Luciano, Mikey General, Jack Radics, and George Nooks.

Eight76 is quickly becoming the hottest calling card in the Caribbean!

The official "brand name" of All Arc Enterprises was founded in 2002 as an outlet for the performing, production, and writing talents at All Arc Productions. Kenroy "YahBreeze" Archibald wanted a name that reflected the content of the music without limiting the brand to one form of reggae. Says Breeze, "We want everybody to know where the music is coming from spiritually, historically, and actually. Just like when you see the 876 area code you know the call is coming from Jamaica. Whether we are doing dancehall, soul, ska, or traditional reggae, our roots, our foundation is always Jamaica."

ABOUT EIGHT76 RECORDS

Born and raised in Manchester Jamaica, YahBreeze started out as a recording artist and has written and performed a list of hits like "Red Eye," "Jezebel," "No Night," and "Rasta-For-I" for a variety of producers in Jamaica. He recorded the bulk of those records for the legendary Tuff Gong label in Kingston where he met his wife and partner, Myshjua Archibald who was Tuff Gong's A & R Manager. Realizing that they shared a common love and vision for the music of Jamaica, the two founded All Arc Enterprises in 1996. "Our mission is to develop talent and create projects rooted in a mutual respect and love for the music of our childhood reggae, soul, and hip-hop," says Myshjua. "There is a wealth of talent in Jamaica that deserves to be nourished and brought to the international forefront of POP culture."

2004 was a phenomenal debut year for Eight76 Records. Their first three albums were well received by both critics and fans. The label achieved its first Top 20 hit on New York's Reggae Singles Chart (Pam Hall's Brokenhearted Melody which peaked at #2) and first Top 10 CD on South Florida's Reggae Albums Chart (the various artists compilation RETRORESPECK). The success of the Skasmatic rhythm helped to launch the career of FYAH BLAZE, a hot young deejay signed to the label. Truths & Rights, the title track from his forthcoming debut album, entered the South Florida Reggae Top Twenty just as Eight76 Records was ringing in 2005 at its first annual holiday party, The Sorrel Ball.

The keyword for 2005 is EXPANSION as the hot young newcomers seek to build on their early success. The first two quarters of the New Year will bring debut albums from in-house rising stars, Fyah Blaze and Evette, and popular Kings of Kings artist, Chrisinti. 2006's release schedule also includes compilations featuring new music from Turbulence, Professor Nuts, Dahweh Congo, Prezident Brown, and more. From dancehall to lover's rock we offer something for every kind of reggae lover. Eight76 is definitely on the RISE!

About Hat Trick Beverage:

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; Snap Z Energy drink, a bag-in-a-box beverage sold in bars and restaurants; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage and Dos Lagos are produced in a number of popular flavors. Hat Trick, along with its joint venture partner, Bucket Head Beverage, recently debuted their "Pumped" Fitness Dumbbell package as well as their Super Buzz Energy Drink at the NACS. Hat Trick also showed its newly redesigned Dos Lagos Aguas Frescas in a new 16.9oz bottle.

The Subsidiaries are: MediaG3, CED Entertainment Distribution Inc.

Safe Harbor for Forward-Looking Statements:

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the company's actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financing and other risks.

Contact:
HAT TRICK BEVERAGE
hatrickinfo@aol.com