Well....yes and no. There are advertising costs involved with the sites(ie. Google Adwords)...plus that commercial which is already in the can (alongside with those failed reality shows).
There are costs involved in keeping these sites alive. And I think it's not unrealistic to plan for some rotten apples to fall from the tree.
Looking forward to the $.01 as you mentioned. However, I don't see it getting there without paid promotion (by a third party like the others which moved the stock).