I think the deal is with the 2 land owners. PMCM isn't buying the land. They will rent the land and the Licenses and then cultivate/produce on the land using facilities they will build and control for 99yrs. This is good business because if the land owners do not get the licenses then PMCM is not obligated to the land owners.
From the PR
"the Company has entered into an agreement with private land owners to acquire two five acre parcels zoned for medical marijuana cultivation in Snohomish County, Washington, where the Company plans to build two 30,000 square foot production facilities. Primco has signed letters of intent with Alon LLC and Lano LLC to manage the production and sale of medical cannabis on the 2 parcels, pending the issuances of their respective Tier 3 licenses. Terms of the management agreements include terms of 99 years with Primco retaining 98% of gross revenues."