C-Town and Bravo came later. Gristede's was the first one. I was here at that time following the developments on a regular basis. Actually, something is wrong with the whole affair. Either the ice cream did not sell or the financials are a lie. Look at the revenues declared by the company and you will see practically no growth in revenues. At the same time as the ice cream was going on the shelves, BCCI was opening more locations. Even with moderate sales, revenues should have gone through the roof, but they didn't. In fact, if one claims no ice cream sales and divides the total revenues by the number of kiosks open at any particular time, sales per kiosks have been going down. Just go back and look at the old financials releases, jot the information down and make a few basic calculations and you will see what I mean.
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