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04/17/14 3:32 PM

#160441 RE: cliffvb #160440

I think you guys are ignoring the JVA momentum factor. The last time coffee hit $3/lb in 2011, JVA skyrocketed to $30. Did it have any business going to $30? Of course not. But it did! If coffee prices keep climbing, I think JVA will get swept up in the hype. Seeking Alpha articles, IBD list, maybe even a CNBC mention. Ha! Stock will be trading at multiples of the current price if that happens. Downside is it retreats to the $5's if coffee prices plunge. I think it's an attractive risk/reward scenario.