What do you mean, "if" they don't work out? Shame on you for doubting the industrial/marketing genius/titan, Brian Weber.
With his proven track record of fantastic ideas, hard work, honesty and boosting shareholder value, we'll all be sitting pretty on huge piles of money in no time for being smart/savvy enough to get in on the ground floor of another smash Brian Weber success story.
Christmas is pretty stressful, I think I'd like a KOMA (trademark=dead and abandoned) right now. I like how Brian Weber has made getting a KOMA more fun by turning it into a sort of scavenger hunt. It's cool how he has a deal with a "national pharmacy chain" to not only sell but distribute his products, but we have to guess which one it is. Though maybe he has an NDA, so the other national pharmacy chains won't have their feelings hurt.
I didn't go to school for marketing, so I can't pretend to understand the theory behind making product availability as invisible and difficult as possible, but I'm sure with Brian's world-class knowledge of the beverage industry, he's doing the right thing, just as he always has.