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Coujoe62

04/15/14 4:53 PM

#4112 RE: jdkarns1965 #4111

3-4:14-13(7)

Luxeguy

04/15/14 5:44 PM

#4114 RE: jdkarns1965 #4111

What I would like to point out is that hangover recovery is still emerging as a major category in the beverage space and Hangover Joe's since 2009 has been the company leading the way and gaining the national press on the category and the brand. In the USA as you point out with Wal-Mart, we are very conservative and you have the religious factor as well and mothers against drunk drivers etc. The hangover brand is going to continue to grow in the USA and they are going to use the LTCG Git-R-Done-Energy Shot to continue to move that along and force more placement. Hangover will never do the turns of energy, but it is also a viable category and brand that can become very large both domestic and globally. I always tell my stores all the time this is incremental sales over and above energy and that just what it is. See with hangover recovery shots because it looks like an energy shot you have to educated the store as well as the consumer and with Git-R-Done-Energy they are not going to have to do this but they will leverage all stores wanting that to also taking some Hangover Joe's. So I think at the end of the day over all its very good for the hangover brand to have Git-R-Done in the house of products to increase domestic sales. We will see I think growth of the hangover on international fronts as well as you don't have the problems in the rest of the world with the stigma of a hangover shots or the political correctness in the society and I think we will see them focusing it abroad more and more as the company goes forward. But for sure the focus is the roll out of Git-R-Done-Energy. I like seeing that their doing those large core-mark shows, because core-mark is a great delivery systems to thousands of stores and a way to really move the brand coast to coast on launch its a very smart move for them.