Warren Buffet has a unique approach to investing in publicly traded companies. Before he ever looks at the current SP, he reads through all the financial reports as well as the tangible and intangible aspects to the company. Once he has analyzed all this information, he calculates the intrinsic value of the company, then determines a SP at which he believes the stock should be trading. If the price is considerably lower than his calculated estimate, he goes on a shopping spree. I view EWSI in the same light. The big picture is a bright one here imo. :-) Cheers!